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Amazon consultant · 5+ years

I turn your Amazon channel into profit

For CPG brands in Europe

Ads buy the rank. Conversion keeps it, because that's what survives after the budget stops. I run both to one number: your margin.

Get in touchWhy growth stalls

How I work

4 steps

  1. Seller account audit

    Start here

  2. Listing optimisation and LTV optimisation

    Conversion

  3. PPC and ranking strategy

    Demand

  4. Long-term profitability

    Outcome

Tom ColinRun by me — Tom ColinBuilt a brand on Amazon, worked for a 7-figure brand in CPG. LinkedIn
  • €1.5Mquarterly revenue managed
  • €150kmonthly ad spend
  • 4European markets
  • 19,713active subscriptions

Testimonials

In their words

Named testimonial pending — the exact quote will be added as soon as VitaStrong sends it.
VitaStrong, Supplements · 4 European markets

The problem

Spend goes up. Margin doesn't.

  1. Ad spend climbs, rank stays flat

    Ads only reach shoppers who are already convinced, while referral, FBA and storage fees keep rising. You pay more to win the same buyer.

  2. Your last agency chased ACOS, not margin

    A shrinking ACOS looks good in their report, but it doesn't mean more profit — cut the wrong campaigns and the ratio improves while what's left in your margin doesn't.

  3. Nobody owns the whole account

    Listings, ads, catalog, compliance and P&L sit with different people, or with no one, so the account drifts instead of compounding.

  4. The listing works against you

    Thin reviews, weak images, or a reseller sitting on your Buy Box while you pay to send traffic there.

How I run it

Every lever, one owner

I don't optimise ad spend in a silo — listings, advertising, rank and compliance move together toward one number: your margin.

  • Account health and Buy Box

    I protect the account and remove unauthorised sellers sitting on your listings.

  • Listings and A+

    Titles, bullets, images and A+ rebuilt to rank and to close, so more of the traffic you already have converts.

  • Advertising managed to margin

    Sponsored Products, Brands and Display, with waste cut and spend moved to what compounds into rank.

  • Ranking and AI search

    Keyword and backend work aimed at the terms that convert, and at what Rufus and COSMO surface to shoppers.

  • Category edge

    Compliance across your markets

    Claims, labelling and category rules checked country by country, so growth doesn't stop at a suppressed listing.

  • Profit reporting, weekly

    One P&L view every week, plus direct access to me in a shared Slack channel. No dashboard to interpret alone.

How it works

One person, from the first call to the reporting

  1. First contact

    Day 1

    I map your goals, your internal resources and your budget before anything else.

    If I don't see a real path to growth, I say so on the call.

  2. Audit

    Week 1

    Full account audit if you already sell on Amazon: CTR and CVR per product, organic rank per keyword, ad structure, content — what works and what is missing.

    Not on Amazon yet? Opportunity audit instead: search volume, competition, launch budget, product recommendations.

  3. Optimisation

    Month 1

    Listings rebuilt around what converts, advertising restructured around margin, compliance checked market by market.

    A reporting rhythm you can actually read, so growth doesn't quietly turn into ad spend.

  4. Steering & reporting

    Ongoing

    Weekly tracking of ranking, ROAS and profitability. Rule-based bid adjustments, replenishment planned ahead, launches.

    You keep control, I keep the view.

    • Weekly
    • ROAS
    • Ranking

Who I am

I started as an operator, not a consultant

Tom Colin

Tom Colin

Founder, Replen Labs

LinkedIn

I run Amazon channels for CPG brands, on my own. I built my own Amazon brand, Slaace, to €600k across four markets — sourcing, stock, advertising, every Seller Central problem there is.

That's where I learned what actually holds on Amazon: compliance, conversion, inventory, ranking and cash flow. It's the standard I now hold every brand I work with to.

An operator's view, not a media view. I've done the operational work myself — P&L, sourcing, stock, advertising — not just reported on it.
  • €1.5Mmanaged per quarter today
  • €102kmonthly ad spend under management
  • €600kbuilt with my own brand, Slaace

Built to move fast: process-driven work, so turnaround is fast and decisions don't wait on a chain of people.

Case studies

Selected work

Who this is for

Let's be clear about fit

This is built for you if

  • You're doing €1M+ a year, on your own brand, with your own stock.
  • You sell on Amazon only, or Amazon alongside other channels — both work.
  • You're a European brand, or a non-EU brand ready to enter Europe.
  • You want one person who actually knows the account, not a rotating team.

This isn't for you if

  • You're reselling someone else's catalog, or you don't control your own supply.
  • You're pre-launch or under €1M in revenue — the fee won't pay for itself yet.
  • You need Shopify, Meta, email or retail. I only do Amazon.
  • You're looking for the cheapest option in the category. I'm not it.

Get in touch

Two ways to start

Book a 30-minute call

Pick a slot directly. If I don't see a real path to growth for your brand, I'll say so on the call.

  • Recommendations on your Amazon strategy
  • Answers to your Amazon questions
  • A first read on your account or your market potential

Discovery call

30 min · video · free

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